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How to optimise your Google Business profile (and get more leads)

Google My Business is a free service that lets you provide more information about your business when it appears in search. In this guide to Google My Business, you'll learn about the most important aspects to take into consideration to verify your Google my Business presence and maximise your local search results by optimising it.


With Google My Business, you can reach a significantly wider audience in less time and with a focus on what matters most—your customers and clients.



Descriptions and categories

Whenever you are attempting to place your business URL into an online directory, you may find yourself limited by the type of information your listing can have or how the listing itself is organised. With Google My Business, you can choose what category is right for your business while also implementing a tidy description of your business that will act as keywords for users whenever they are searching using Google. Adding a description and selecting a category for your official URL will also help to boost the SEO.


Location

Spreading the word about your local business can become frustrating, especially if you are not doing so online yet. With Google My Business, the exact location of your business will appear within rendered search results, along with a local map to display where on the user's map your business is positioned. You can use Google My Business to help boost the overall visibility of your business, especially if you are a locally-owned company in an area that is rife with competition.


Reviews

Reviews go a long way in making lasting impressions on users, especially when attempting to sell a product or service online. With Google My Business, your company's reviews will appear automatically, which can work in your favor or against you, depending on how others feel about your business and brand. A business that has a high rating with rave reviews is much more likely to garner the attention of newcomers and prospective customers. If your Google My Business listing is littered with poor or mediocre reviews, new prospective customers are more likely to seek out an alternative source.


Photos

Another key element of Google My Business is the ability to implement and share photos of the location of your business, the types of services you provide, and even the products (such as unique items, food, or even drinks) that you offer to your customers. Additionally, with any Google Business listing, customers and clients can upload and share the photos that they took of or at your place of business. Using Google My Business to share photos can change the way others view your business while also helping to leave a lasting and positive impression on those who are genuinely interested in knowing more.


Attributes

Throughout the evolution of Google My Business, new components and features have been implemented into the platform itself for user accessibility and accuracy purposes. Today, anyone who uses Google My Business with a Google Business account has the ability to add their very own attributes to their business listings or local promotional campaigns. Attributes from Google My Business represent specific details about a place of business, such as whether or not the location is pet-friendly, offers outdoor seating, or even donates to specific or charitable causes. Using attributes can help with attracting a particular audience or crowd, especially if that is your intention.



Your profile is your new homepage

Your first impression with potential customers isn’t just your website anymore: It can be your GMB profile. Websites used to get significant traffic from people who needed simple bits of info about a business, such as its address, phone number, testimonials, or photos of your single or multiple locations.


Today, people don’t need to go to your site to get that information. Your name, address, and phone number are at the top of your profile. There’s also a gallery of images of your business, and customer reviews are aggregated right under your location information. Google even shows the most popular times for visiting your business. For many local businesses, people will decide to become customers without ever visiting your business’s website.


Since potential customers will also be comparing you to your competitors, it’s vital that you complete and optimise your listing so you can make the best first impression and increase your chances of converting those users to customers. If you would like more support in how to optimise your GMB listing and reach the top of Google then please reach out at mikala@moon-digital.co.uk.




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