The way you communicate with your audience plays a massive role in how your brand is perceived. One of the most exciting parts of branding is discovering and crafting your brand story and how it connects with your audience. When most people think of branding they just think about visuals—but it’s also about the tone of voice. So when Anthony Delamare at Adapt Coaching wanted to update his brand, we worked together to shape a compelling story and tone of voice that’s warm, supportive, and motivating—perfect for his coaching audience. By weaving in his own struggles with fitness and health, we ensured he comes across as both relatable and a true expert in his field.

 

Here’s how his story begins:

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“The fact that I am here advising successful people on matters of health and fitness is ‘I imagine’ very shocking to my school PE teachers!​ In truth, I wasn’t the fit, slim kid growing up; quite the opposite in fact. You see, I wasn’t naturally sporty with a tan and a six pack and I didn’t get into health coaching from having a natural physical gift for exercise. I was the teenager that conveniently didn’t have his gym kit for a whole year to save the embarrassment of the changing rooms and exposing my ‘jelly belly’ as my friends called it…

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This honest opening instantly draws readers in, capturing Anthony’s down-to-earth coaching style and making his journey feel truly relatable. In fact, many new clients tell him this was the moment they felt inspired—and confident enough—to take the leap and book a call! This emphasises the fact that branding is more than a logo or colour scheme, it's how it makes you feel, connect and ultimately how you are remembered.

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You can read the full story here: Adapt Coaching About Me.