Yes! Local SEO is a powerful tool for small businesses that rely on attracting customers in a specific geographic area. Optimising your site for local searches (e.g., “near me” or location-specific keywords) and maintaining an up-to-date Google My Business profile can help you appear in local search results and drive foot traffic or local inquiries.

SEO is a long-term strategy, and it can take anywhere from 3 to 6 months (or longer) to see significant results, depending on your industry, competition, and the quality of your SEO efforts. However, the benefits of SEO build over time, creating sustainable growth for your website’s traffic and visibility.

SEO (Search Engine Optimisation) is the process of optimising your website to rank higher in organic (non-paid) search results.

SEM (Search Engine Marketing) includes paid strategies like Google Ads to increase your visibility in search results.

Both can be effective for small businesses, with SEO focusing on long-term growth and SEM offering immediate, paid visibility.

At Moon Digital, we believe in complete transparency. We provide regular reports that show key SEO metrics, such as keyword rankings, organic traffic, and backlink growth. These reports will help you track progress and understand what’s being done to improve your site's visibility. Additionally, we’ll give you insights into what’s working well and what future strategies we’ll implement to continue optimising your site’s performance.

SEO helps small businesses by making their websites more visible to potential customers in search engines like Google. When your site is optimised for the right keywords and provides valuable content, it can rank higher in search results, driving organic traffic, increasing brand awareness, and leading to more sales or inquiries.

To find the right keywords for your website, start by researching terms your target audience is searching for. You can use SEO tools like Google Keyword Planner, SEMrush, or Ahrefs to identify keywords that have high search volume but manageable competition. Look for long-tail keywords (more specific phrases) that are highly relevant to your products or services and consider optimising your site around them. Additionally, think about the questions your customers often ask and target those in your content.

For support with selecting the best key words for your business please reach out.

Yes, ChatGPT can help generate SEO keyword ideas by suggesting relevant terms and phrases based on your industry, products, or services. However, for a comprehensive keyword strategy, it’s recommended to use SEO tools like Google Keyword Planner, SEMrush, or Ahrefs that provide data on search volume, competition, and trends to ensure you target the right keywords. For the best result, get in touch with us and we can support you with the best keyword strategy for your small business.

As a small business owner or start-up, SEO (Search Engine Optimisation) is a valuable tool for boosting your online visibility, establishing credibility, and attracting the right audience to your website. SEO allows you to show up in search results without paying for advertising space. There's no better way to convert a visitor than when they found you when searching for 'exactly what you do' on page 1 of Google! It creates trust and authority and is proven to convert better than ads.

While we don’t recommend SEO for every small business—especially those with tight budgets or in highly competitive markets where the results may take longer to manifest—it can be essential if driving web traffic is vital to your success. In such cases, integrating SEO into your marketing strategy can significantly enhance your growth potential.

On-page SEO refers to the optimisation efforts you make directly on your website, like optimising your content, keywords, meta tags, images, and internal linking structure. Off-page SEO, on the other hand, involves external efforts that impact your site's authority and rankings, such as acquiring backlinks, promoting your content on social media, and building your brand's reputation online. Both are crucial for a successful SEO strategy.

Backlinks are links from other websites that point to your site. They are important because they signal to search engines that your website is credible and authoritative. High-quality backlinks, especially from well-established and reputable websites, can significantly improve your search engine rankings. However, low-quality or spammy backlinks can harm your SEO efforts.

Firstly, most agencies are big companies that have many clients and staff. They cannot provide the hands-on approach needed to really get to know your business. Most SEO agencies also take a very narrow view of your business and marketing. Our strategy starts with a deep exploration of your business priorities. From this initial conversation, we can research opportunities and suggest changes to ensure your website reflects your business. Blogging aimlessly about the new office mascot or producing a near duplicate of that page you saw on a competitor site will rarely lead to success! It’s a colossal waste of time. You need a strategy that shows you exactly what to write to attract buyers/clients and a way to implement it. And don’t worry if you don’t have time to implement it, I can do that for you too if you like!

An SEO agency will bill you monthly, making minor changes for incremental growth. Their methods are often opaque, and they’re rarely responsible for suggesting or creating new content. They use automated software and don’t explain their methods so that you understand what is happening. What you need is to be in control. We create a clear structure and approach for growth that includes changes to the website structure and content (where needed), as well as an on-going SEO blogging strategy based on thorough key terms research and proven SEO writing strategies.

Marry this with our hands-on support in enacting the plan, you get a transparent and simple to follow SEO approach you can have full control of. And if you don’t want to do anything yourself that’s fine too. We can do the on-going SEO posting and blogging for you to save you time. How hands-on we are really is up to you.

We’re a small team of just two and we dedicate our time to a handful of clients at a time to ensure success. Working with just one designer/marketer means that your aims and priorities are fully understood and implemented by the same person you’re talking to! Not some junior designer just out of college on minimum wage that doesn’t truly care. That’s the difference. We consider ourselves to be an extension of your team.