Successful branding is more than your logo, colour scheme and fonts. More and more brands understand the power of stories to transform their online presence and build likeability and trust. Iconic brands like Apple, Disney and Coca-Cola have long realised the power of their brand story to build a connection with their audience. What is a brand story? Many people think that this is the history of their brand, and they’re not entirely wrong; this can be an essential part of you