Social-Ability and The Happiness Programme is a first-of-its-kind initiative helping to change the lives of people living with cognitive challenges. They use interactive light technology to provide meaningful activities for residents and patients in care homes and care settings. Using the magic table 360, light projects on to a surface – this could be a table, floor, ceiling or even someone’s bed – and as hands, arms or feet move through the light, the games that are projected begin to change and move. Their ambition is to make society happier and spark laughter and happiness for everyone living with physical and cognitive challenges. 

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The brief from them was simple. They wanted to re-brand to help them compete with new technology and competition, whilst still portraying their fun, friendly and caring personality. We used yellow for it's bright and happy energy, after all Social-ability are all about happiness! The light blue is fun and welcoming, and the addition of the navy blue helps to add a little more professionalism in order to show the technology as powerful and innovative. The brand uses rounded fonts and shapes throughout the branding, with waves and rounded edges, in order to keep a playful image. 

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Please take a look at some of the design work completed for Social-Ability below: