PLIM - Payment solutions for the beauty industry
WEBSITE DESIGN AND BUILD / SOCIAL MEDIA GRAPHICS / PAYMENT GATEWAY / EMAIL MARKETING / VIDEO/ANIMATED GRAPHICS
Helping a new start-up in the beauty industry launch with success!
I had the pleasure of working with PLIM, helping them elevate their online presence with a fresh, modern website that truly reflects their brand. The project involved creating a user-friendly design, optimising functionality, and ensuring the site is responsive across all devices.
In addition to the website, I supported their email marketing efforts by designing engaging email newsletters to help drive customer interaction and increase conversions . I also provided graphic design services, creating eye-catching visuals for their digital platforms, ensuring consistency in branding across all channels.
Together, we’ve built a cohesive digital strategy to help PLIM grow and thrive.
Approach
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When working with PLIM, my approach was centred around creating a cohesive, user-focused digital strategy. Here's how I tackled each aspect:
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Website Design: I began by understanding PLIM’s services, brand identity and target audience. This guided the creation of a clean, modern, and responsive website. I focused on ensuring intuitive navigation and a visually appealing design that aligns with PLIM’s values and also the highly image focused beauty industry. The goal was to deliver a seamless user experience, from desktop to mobile, making it easy for visitors to engage with their content and services.
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Email Marketing: To complement the new website, I helped PLIM with designing visually appealing email templates and structuring content that resonates with their audience, we boosted engagement and conversions. The campaign was tailored to reflect PLIM’s brand voice and messaging, driving more meaningful customer interactions.
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Graphic Design: Consistency is key, so I developed graphics and animations that aligned with PLIM's branding for use across various platforms and emails. These included custom visuals for social media, email marketing, and their website. My goal was to create a cohesive look and feel that would strengthen their brand identity and build a more recognisable presence online.
Through this holistic approach, I was able to help PLIM create a stronger, more engaging digital presence that drives results.